Search engine optimization is the art and science of making web pages attractive to internet search engines. Some interne t businesses consider search engine optimization to be the subset of search engine marketing.

In the middle of the 1990s webmasters and search engine content providers started optimizing websites. At the time all the webmasters had to do was provide a URL to a search engine and a web crawler would be sent from the search engine. The web crawler would extract link from the webpage and use the information to index the page by down loading the page and then storing it on the search engines server. Once the page was stored on the search engines server a second program, called an indexer, extracted additional information from the webpage, and determines the weight of specific words. When this was complete the page was ranked.

It didn't take very long for people to understand the importance of being highly ranked.

In the beginning search engines used search algorithms that webmasters provided about the web pages. It didn't take webmasters very long to start abusing the system requiring search engines to develop a more sophisticated form of search engine optimization. The search engines developed a system that considered several factors; domain name, text within the title, URL directories, term frequency, HTML tags, on page key word proximity, Alt attributes for images, on page keyword adjacency, text within NOFRAMES tags, web content development, sitemaps, and on page keyword sequence.

Google developed a new concept of evaluating internet web pages called Page Rank. Page Rank weighs a web page's quantity and quality based on the pages incoming links. This method of search engine optimization was so successful that Google quickly began to enjoy successful word of mouth and consistent praise.

To help discourage abuse by webmasters, several internet search engines, such as Google, Microsoft, Yahoo, and Ask.com, will not disclose the algorithms they use when ranking web pages. The signals used today in search engine optimization typically are; keywords in the title, link popularity, keywords in links pointing to the page, Page Rank (Google), Keywords that appear in the visible text, links from on page to the inner pages, and placing punch line at the top of the page.

For the most part registering a webpage/website on a search engine is a simple task. All Google requires is a link from a site already indexed and the web crawlers will visit the site and begin to spider its contents. Normally a few days after registering on the search engine the main search engine spiders will begin to index the website.

Some search engines will guarantee spidering and indexing for a small fee. These search engines do not guarantee specific ranking. Webmaster's who don't want web crawlers to index certain files and directories use a standard robots.txt file. This file is located in the root directory. Occasionally a web crawler will still crawl a page even if the webmaster has indicated he does not wish the page indexed.

In the ninth century Abu Abdullah Muhammad ibn Musa al-Khwarizmi, a Persian mathematician, introduced algebrac concepts and Arabic numerals while he was working in Baghdad. During the time Baghdad was the international center for scientific study. Abu Abdullah Muhammad ibn Musa al-Khwarizmi's process of performing arithmetic with Arabic numerals was called algorism. In the eighteenth century the name evolved into algorithm.  Algorithms are a finite set of carefully defined instruction. Algorithms are procedures that are used for accomplishing some task which will end in a defined end-state. Algorithms are used in linguistics, computers, and mathematics.

Many people like to think of algorithms as steps in a well written recipe. Provided you follow each step of the recipe to the letter you will have an edible dinner. As long as you follow each step of the algorithm you will find the proper solution. Simple algorithms can be used to design complex algorithms.

Computers use algorithms as a way to process information. All computer programs are created with algorithms (or series of algorithms) that give the computer a list of instructions to follow.  Computers usually read data from an input device when using an algorithm to process information. In order to be successful algorithms need to be carefully defined for a computer to read them. Program designers need to consider every possible scenario that could arise and set up a series of algorithms to resolve the problem. Designers have to be very careful not to change the order of the instructions; computers cannot cope with an algorithm that is in the wrong place. Flow of control refers to how the list of algorithms must start at the top and go all the way to the bottom, following every single step on the way.

Some terms that are used to describe algorithms include natural languages, flowcharts, psudocode, and programming languages. Natural expression algorithms are generally only seen in simple algorithms. Computers generally use programming languages that are intended for expressing algorithms.

There are different ways to classify algorithms. The first is by the specific type of algorithm. Types of algorithms include recursive and interactive algorithms, deterministic and non-deterministic algorithms, and approximation algorithms. The second method used to classify algorithms is by their design methodology or their paradigm. A typical paradigm is divide and conquer the greedy method, linear programming, dynamic programming, search and enumeration, reduction, and probalictic and heuristic paradigms. Different fields of scientific study have different ways of classifying algorithms, classified to make their field as efficient as possible. Some different types of algorithms different scientific fields use include; search algorithms, merge algorithms, string algorithms, combinatorial algorithms, cryptography, sorting algorithms, numerical algorithms, graph algorithms, computational geometric algorithms, data compression algorithms, and parsing techniques.

Internet search engines use algorithms to aid in search engine optimization. Google's web crawler's use a link analysis algorithm to index and rank web pages. In an attempt to prevent webmasters from using underhanded schemes to influence search engine optimization, many internet search engines disclose as little about the algorithms they use in their optimization techniques.

Fifteen years ago if we need information we had to go to library. Writing reports, and preparing for test required hours of scanning shelves filled with books, blowing large chunks of change in the copy matching, checking out a mountains of books, and squinting at microfilm. The internet has chanced all of that. Now when we need to learn something all we have to do is boot up a computer and connect to the internet.

Most people have an extensive favorites list on their computers, a simple click of the mouse and they are at their favorite website. This is a handy feature if you do a lot of online shopping at a particular store or spend a lot of time at a specific chatroom. When they need to use the internet to gather information most people consult an online search engine.

A search engine is an information retrieval system designed to help locate information. Most people are familiar with Google, yahoo, and ask.com. Search engines work when a user types a keyword into the little box. Once the user types in the word the search engine scans all its files. It then provides the user with a page that is full of options, generally twenty. The user scans the list of options and then opens the one that sounds like it best suits their needs. Search engines use something called search engine optimization to determine the ranking of each web address.

Search engine optimization is the art and science of making web pages attractive to the search engines. The more a website appeals to the search engine the higher it will be ranked.

Crawler based search engines determine the relevancy of a website by following a set of guidelines called algorithms. One of the first things a crawler based search engine looks for is keywords. The more frequently a website uses a certain keyword the higher the website will rank. Search engines believe that more frequently a word appears the more relevant the website.

The location of the key words is as important as the frequency.

The first place a search engine looks for keywords is in the title. Web designers should include a keyword in their HTML title tag. Web designers should also make sure that keywords are included near the top of the page.  Search engines operate under the assumption that the web designers will want to make any important information obvious right away.

Spamdexing is a term used to describe a webpage that uses a certain word hundreds of times in an attempt to propel their webpage to the top of search engines rankings. Most search engines use a variety of methods, including customer complaints, to penalize websites that use spamming methods. Very few internet search engines rely solely on keywords to determine website ranking. Many search engines also use something called "off the page" ranking criteria. Off the page ranking criteria are ranking criteria's that webmasters cannot easily influence. Two methods of off the page search engine optimization are link analysis and click through measurement.

For arguments sake let's say that you own a successful bed and breakfast in the middle of Idaho. Currently you rely mainly on word of mouth and repeat customers. You can't help wandering if creating a website won't help attract more attention to your little business.

A quick internet search has you rethinking your plans. There are a lot of bed and breakfast's with web pages. You can't help but wonder what you could possibly do to get your webpage noticed.

The key to a successful webpage is search engine optimization.

Search engine optimization is the art and science of making your website attractive to the internets search engines. The more attractive your website is the search engines the higher they will rank your little bed and breakfast. The higher your website ranks the more people, hopefully, will check your website out.

The first step towards a successful website is getting it submitted to a search engine. Search engine submission is the act of getting your website listed with the search engines. Search engine submission can also be referred to as search engine registration.

One of the first things you want to consider is how much you are willing to spend to submit your website to a search engine.  It is possible to have your site listed for free; paying for the service will generate more traffic to your website. The cost of submitting your website to Yahoo's search engine is about three hundred dollars a year. The three hundred dollars pays for Yahoo's human compiled directory. The humans help influence web crawlers to your website. If you can't afford the three hundred dollars for the human compiled directory try to list your website and see if any of the search engine crawlers locate it. You can go back in a few months time and pay for a human compiled search engine later.

There businesses that, for a fee, can help you design a website that will attract web crawlers to your website. Many of these businesses charge different prices for different search engine optimization packages. Types of search engine optimization services some of these companies offer include naming convention, keyword density/syntax, blog implementation, vertical affiliates, and third-party posting. When looking for a business or search engine consultant looks for reciprocal links, keyword strategies, knowledge of HTML, language skills, knowledge of search engine optimization boosters, submission strategies, and submission tracking,

If you decide to use a search engine optimization company take your time and shop around. Ask questions. Avoid any companies that guarantee instant success, if it sounds too good to be true it probably is. Try to find a search engine optimization company that will work to build the targeted content of your website. Look for a company that offers interactive features that create documents that will lead web crawlers to your website.

When it comes to the cost of search engine submission and search engine optimization spending less simply means it might take a little longer to realize your goals. The more you are able to spend the faster your website will gain attention.

It is always wonderful to hear good news. Hearing good news makes us feel good about ourselves, the people around, our dog... heck the world is a better place when we have good news.

Good news might make us feel good about ourselves and the world but there is something deliciously appealing about bad news, especially if it is about someone other then ourselves.

Bad news makes good news copy. Celebrities know that. I once watched an interview with a well known, highly controversial, singer/songwriter, and performer. The newspapers are always full of articles and stories about his exploits (he and I share the same home state so I think the papers I read have probably double what papers in the rest of the country print). The interviewer asked this singer about one of his recent escapades. The singer kind of chuckled and shyly admitted that while the episode had happened it had been blown out of proportion. When the interviewer asked why the singer did nothing to correct the allegations the singer bluntly replied...money. Each time someone accused him of doing something awful kids started to rush to the stores to buy his CD's, partly because his name was being splashed all over the airwaves and was fresh in their minds when the perused the music department, but also partly because their parents were trying to ban his music from the house. When he was on his best behavior he didn't get any media attention and his record sales plummeted. So, since the singer is anything but stupid and he has a deep appreciation for the things money can buy, he goes a little bit out of his way to perpetuate his bad boy image.

Bloggers are another group of people who understand how swiftly controversy spreads. They know that if they write about something that is controversial there will be a flood of readers reading their bogs and leaving feed back. Before you know it a dialogue has started, sometimes it isn't a peaceful dialogue but it's a dialogue just the same. 

The same thing can be true about websites and search engine optimization. Search engine optimization is the art and science of making a web site appealing to search engines. Search engines determine the attractiveness of a website by sending out web crawlers that look for algorithms placed throughout the website. The more algorithms a website has the higher it gets ranked during a search.

A second thing several search engines look for is something called link analysis. Web crawlers look for how many links lead back to the website. The more links leading back to a website the higher that website will rank.

Controversy is a way to get a lot of links to your website fast. For example a breeder of Ball-headed pythons went to an exotic pet show to purchase some more snakes for his store. While he was at the show the police stormed the pet show, using excessive force to remove several of the exhibitors. You snapped several graphic pictures of the event, photos you later post on your website where you sell the snakes you breed. Others see the controversial photos posted on your site, they tell their friends and customers. To simplify things the owner of the second pet store posts a link on his site that attaches directly to yours. As more and more people hear about your photos, more and more links to your site are created. The next thing you know you are ranked on the very first page of the search engines hits.

In addition tot the boost in your ranking you have also sold nearly all of your saleable snakes. Controversy really does sell.

The most successful online businesses all have one thing in common. They all knew how to make search engine optimization work for them.

Search engine optimization is the art and science of making websites attractive to the internet's search engines. The first step in successfully achieving stellar search engine optimization is to lure search engine's web crawlers to your website. Web crawlers are computer programs that the search engines use gather data and index information from the websites. The information the web crawlers gather is used to determine the ranking of a webpage.

One of the fastest ways to hamper a web crawler is to construct a website that has frames. Most search engines have crawlers that can't penetrate the frames, if they can't get into a webpage to read it then that webpage remains unindexed and unranked. Two search engines, Google and Inktome, have web crawlers that are capable of penetrating frames. Before submitting your website to a search engine do some research and find out if they have a crawler that is incapable of penetrating any frames.

If you have written frames into your URL it will probably be worth your effort to go back and rewrite your URL's. Once you have rewritten your URLs you might be surprised to find that the new addresses are easier on humans as well as web crawlers, the frameless URLs are easier to type in documents as links and references.

Once you have rewritten your URL's it is time to start submitting your website to search engines. Some webmasters like to use an automated search engine submission service. If you decide to go with the submission service you should be aware that there will be a fee involved, the minimum fee is typically fifty-nine US dollars. This price should keep a few URLs on the search engines for a year. Other webmasters like to avoid big fees by submitting their website to individual search engine on their own.

Once your webpage is submitted to a search engine you need to sit down and design a crawler page. A crawler page is a webpage that contains nothing else expect links to every single page of your website, Use the title of each page as the as the link text. This will also give you some extra keywords that will help improve the ranking the crawlers assign to your website. Think of the crawler page as a site map to the rest of your website.

Typically, the crawler page won't appear in the search results. This happens because the page doesn't have enough text for the crawlers to give that individual page a high ranking, after all its nothing more then a portal to the rest of your site and your human users won't need to use it. Don't panic if it crawlers don't instantly appear to index your website. There are a lot of websites available on the internet that needs to be crawled, indexed, and then ranked. It can sometimes take up to three months for a web crawler to get to yours.

When it comes to business some people like to get their hands dirty and iron out every little detail of every little deal and transaction. Others like to handle the parts of the business that they know and are comfortable with, leaving the bits and pieces they are unsure about to people who know what they are doing.

Before you start looking for a search engine optimization company sit down and consider your situation. What goals do you have for your website? What are your priorities? How much can you afford to spend, remember that you pay for quality, the lowest price isn't always the best deal.

When it is time to submit your web-based business to a search engine there are search engine optimization companies who, for a fee, will be happy to optimize the websites for the business owners who do not feel comfortable doing it themselves.

Search engine optimization is the art and science of making a website attractive to search engines. If you don't know where to find a reputable search engine optimization company try looking in search engine optimization forums, references or articles on reputable websites, ask friends for recommendations, ask other webmasters if they used anyone to optimize their sites and if they did ask which company they used and if the experience was pleasant.

The first thing you have to watch out for when you're selecting a company to handle your search engine optimization is scams. The first thing to do is avoid any search engine optimization companies that are listed in the black hat directory. Black hat search engine optimization is not really optimizing but really just spamdexing; most search engines penalize websites that are caught spamdexing.  Also avoid any company who guarantees a ranking before they even look at your site. Make sure the company you are considering is actually going to do something besides add doorway pages and meta tags.

What is spamdexing?

Spamdexing is using methods that manipulate the relevancy or prominence of resources indexed by a search engine, usually in a manner that is inconsistent with the purpose of the indexing system. A lot of times spamdexing is done by stuffing a website full of keywords, web crawlers (the programs search engines use to rank websites) read the web sites they read lots of the same keyword and assume that the sight is content rich. Based on the web crawler's findings the website is given a high rank. Allot of the time the keywords are stuck at the bottom of the document where the internet user can't see them. Keyword stuffing is considered content spam.

The other common type of spamdexing is link spam. Link spam is spamdexing that takes advantage of link ranking algorithms causing search engines to give the guilty website a higher ranking. Link farms, hidden links, Sybil attack, wiki spam, spam blogs (also referred to as splogs), page hijacking, buying expired domains, and referrer log spamming are forms of link spam.

On September 7 1998, two Stanford University students, Larry Page and Sergey Brin, co-founded Google, a company they started as part of a research project in January 1996. On August 19, 2004 Google had its first public offering, the one point six-seven billion dollars it raised gave it a net worth of twenty-tree billion dollars. As of December 31, 2006 the Mountain View, California based internet search and online advertising company Google Inc. had over ten thousand full time employees. With a 50.8% market share, Google was the most used internet search engine at the end of 2006.

When Larry Page and Sergey Brin began creating Google it was based on the hypothesis that a search engine that could analyze the relationships between the different websites could get better results then the techniques that already existed. In the beginning the system used back links to estimate a websites importance causing its creators to name it Backrub.

Pleased with the results the search engine had on the Stanford University's website the two students registered the domain google.com on September 14, 1997. A year after registering the domain name Google Inc was incorporated.

Google began to sell advertisements associated with keyword searches in 2000. By using text based advertisements Google was able to maintain an uncluttered page design that encouraged maximum page loading speed. Google sold the keywords based on a combination of click troughs and price bids. Bidding on the keywords started at five cents a click. 

Google's simple design quickly attracted a large population of loyal internet users.

Google's success has allowed it the freedom to create tools and services such as Web applications, business solutions, and advertising networks for the general public and its expanding business environment. 

In 2000 Google launched its advertising creation, Ad Words. For a monthly fee Google would both set up and then manage a companies advertising campaign. Google relies on Ad Words for the bulk of its revenue. Ad Words offers its clients pay-per-click advertising. Ad Words provides adverting for local, national, and international distribution. Ad Words is able to define several important  factors in keywords when and ad is first created to determine how much a client will pay-per-click, if the ad is eligible for ad auction, and how the ad ranks in the auction if it is eligible.

By following a set of guidelines provided by Google, webmasters can ensure that Google's web crawlers are able to find, index, and rank their websites.

Google offers a variety of webmaster tools that help provide information about add sites, updates, and sitemaps. Google's webmaster tools will provide statistics and error information about a site. The Google sitemaps will help webmasters know what mages are present on the website.

The major factor behind Google's success is its web search services. Google uses Page Rank for its search engine optimization program. Page rank is a link analysis algorithm that assigns a numerical weight to every single element of a hyperlinked set of documents, like the World Wide Web. Its purpose is to measure the relative importance within the set. Page Rank is a registered trademark of Google. Stanford University owns Page Rank's patent.

When it comes to internet search engines the top two are without a doubt Google and Yahoo!

Although the two a fierce competitors they share more common bonds then some people might realize. Both were created by students at Stanford University. Yahoo! was created in January of 1994 by two Stanford graduate students Jerry Yang and David Filo. The pair originally called Yahoo! "Jerry's guide to the World Wide Web" but later changed the name to Yahoo!, commemorating the word the Jonathan Swift defined in his classic novel Gulliver's Travels. In the book Swift stated that the word was "rude, unsophisticated, and uncouth." Four years after Yang and Filo had created Yahoo! and introduced it to the world (at this time it was a internet mogul) two different Stanford University students, Larry Page and Sergey Brin, created their own search engine, Google, as a research project, the date was September seventh 1998. Google started out as the search engine used on Stanford University's website before it went public on August 19, 2004. When 2006 ended Google was the leading internet search engine, it enjoyed over 50.8% of the market.

By the time it was a year old Yahoo! had had over a million hits, the sheer number of people who had found  and were using Yahoo! prompted it creators to incorporated their creation in May of 1995. Yahoo! went public on April 12 1996 were it earned a total of 2.6 million dollars.

Google's progress was a little slower then Yahoo's. Shortly after creating Google, Page and Brin registered it as the domain google.com on September 17, 1997 on Stanford University's website. Approximately one year after registering Google on Stanford University's website the pair decided to incorporate their research project. Finally, on August 19, 2004, Google had its very first public offering. Google is currently the favorite internet search engine.

After its meteoritic climb to glory Yahoo!'s creators and shareholders were confident that they were holding onto a gold mine. They didn't predict the burst of the dot.com bubble in the early two thousands. Yahoo! survived the crisis but the value of Yahoo! stocks dropped to $8.11, an all time low.

Yahoo! uses a combination of web crawler compiled and indexed results to rank the websites and webpage are registered on their search engine. In addition to rankings compiled by the web crawler, webmasters can, for a fee, purchase a submission to Yahoo!'s human compiled directory. The annual yearly fee is about three hundred dollars. The theory is that the listing human's provide will influence web crawlers into giving the website a higher ranking.

Google credits its success and popularity to the program it uses to search and rank webpage's, a program it calls Page Rank. Because Google is worried about webmasters using abusive techniques to garner higher rankings for their search engines Google carefully keeps the hows and whys of Page Rank a closely guarded secret. Google does confess that Page Rank runs on a link analysis algorithm. Page Rank was different from all the rest of the search engine optimization techniques because it graded each page based on the number of and quality of the links that pointed to it.

Yahoo! quickly grew fond of offering the webmasters that subscribed to its search engine the opportunity to purchase something called paid inclusion. In exchange for a fee, Yahoo! guaranteed that the webpage's would be ranked. What Yahoo! didn't guarantee was what type of ranking the webpage's would receive; they refused to promise that the webpage's would appear in the first two pages of a search.

Google uses a pay-per-click method to charge advertisers. Each time an advertisers link is clicked Google charges the account fifty cents.

Google believes in having a good time. They especially believe in having a good time on April Fools Day. How does a company who runs a search engine celebrate April Fool's Day? They set up search engine hoaxes. April Fool's Day hoaxes are fast becoming a Google tradition.

On April 1, 2000, Google announced its brand new form of search technology, a technology they cheerfully named MentalPlex. How did MentalPlex work? Brainwaves, all the searcher had to do was think about what they wanted to search for, this eliminated the need for typing, effectively eliminating the issue of spelling errors.

In 2002, Google openly discussed the genius behind its Page Rank system. The secret? Pigeons or rather Pigeon Rank. Google was very proud of the way they had created a more efficient and cost effective way to rank pages. They were quick to explain that no pigeons were cruelly treated.

April 2004 offered Google employees the opportunity to work at the Google Lunar/Copernicus Center...on the moon. This April Fool's Day prank made several tongue-in-cheek references to WindowXP's visual style. They named the operating system Luna/X paying homage to Linux.

Google broke into the beverage industry in 2005 with their Google Gulp. People who drank Google Gulp would be able to get the most out of their Google search engines because they would be increasing their intelligence with every swallow. Google Gulp worked through a series of algorithms that used a real time analysis of the drinkers DNA and made precise adjustments to the brains neurotransmitters. Google Gulp came in a variety of flavors including Google Grape (glutamatic acid), Sero-Tonic Water (serotonin), Sugar-Free Radical (free radicals), and Beta Carroty (beta carotene).

2006 was a time for romance. Google created Google Romance. Google's catch phrase, which appeared on the main search page was, "Dating is a search problem. Solve it with Google Romance." Google users were invited to use Soul mate Search which would send them on a Contextual Date. Google invited people to "post multiple profiles with a bulk upload." 

Google has also taken advantage of April Fool's Day to announce very real changes in the company. The reason they make real offers to consumers on April Fool's Day is so that the consumers will think that it's a hoax, joke about it, and then be pleasantly surprised when they find out that its real. Google announced the launch of Gmail, e-mail that was free to the consumer and provided one entire gigabyte of storage (that amount of storage for free was unheard of at the time), on March 31, 2004 (most consumers found out about it on the morning of the first). Exactly one year later they announce that they were increasing the one gigabyte of storage to two gigabytes. 

Google's map of the moon was added to Google maps on July 20, 2005. The map of the moon was semi-real, it did show NASA images of a very small section of the moon, but zooming in on the tiny section presented viewers with a photograph of Swiss cheese. There was also the location of all moon landings on the map. The map was Google's way of celebrating the thirty-sixth anniversary of the first man on the moon but many consumers assumed that it was an extension on the Google Copernicus hoax. Google claims, through something called Google Moon, that in the 2069, Google Local will support all lunar businesses and addresses.