The best marketing techniques are aimed straight at

the lower emotions of man.

* Greed

* Pride

* Fear

* Laziness

* Dependence

* Jealousy

* Lust

Aim your marketing messages at these lower emotions

and you can't lose.

People buy and re-buy from you because there is a

connection they 'feel' with you. They 'feel' that you

understand them.

They trust you and believe you.

* This belief and feeling is irreplaceable.

* People buy from you, not because they understand

what you do - but because they FEEL understood.

Intimately knowing your market can help you sell

products and services that fit these people like a

$5,000.00 tailor-made suit!

Nothing could be more important than this one factor.

You must connect with them at the deepest level.

There's no need to be afraid of being brutally honest

about your own problems (assuming they are the same

problems your target market is dealing with).

Forge the BONDS - be totally real.

The more honest you are about your own struggle with

the same problems they have - the more they feel they

can connect with you.

Any sales resistance melts away, and they become open

and receptive.

And as their hearts and minds open to you - so do

their wallets.

Powerful?

Yes it's true! - Controversy sells!

Self-made billionaire Sir Richard Brandon tells the

great story of the punk rockers "Sex Pistols."

His record label produced their anti-government song,

"God Save The Queen" and sold over 100,000 copies the

first week!  It was immediately banned from the

television and radio, and created major controversy.

To quote Sir Richard from page 117 of his book Losing

My Virginity:

"The more it was banned, the better it sold!"

The fastest way to get bond with your prospect, is to

get on their side to fight THE ENEMEY.

To quote Frankfurt Moore:

"There is no stronger bond of friendship than a mutual

enemy."

Attack their enemy and you immediately become one of

them. - Now you have the power to influence them.

Dramatize your own "rise against adversity" story.  Be

sure it's the same pain they are feeling right now.

You must be perceived as being "just like them."

The more they identify with you - the more dramatic

you can make your own heroic journey - and the more

they will bond with you and follow you wherever you go

and do whatever you tell them to do

Here's some wisdom you can glean from one of the

greatest copywriters who ever lived:

"What people want is a miracle."  - Gene Schwartz

Sure, there may be nothing out of this world about

your product, but people WANT to believe in "secrets"

and "shortcuts"...

They WANT to believe that if they only discovered

this secret - their entire life would be transformed

forever!

So why not give it to them, and make them think that

the reason they're not getting what they want, is

because 'something' has been hidden from them, and if

only they knew that special 'something', their lives

would change forever.

Here's what people want:

People don't want cheap stuff. They want EXPENSIVE

stuff at dirt-cheap prices!

And you can use this principle to turbo charge your

sales letter.

How?

Simply make what you're offering seem very BIG -

compared to the 'pittance' you're asking them to give

you.

The wider the gap - the MORE money you will make.

Different markets have 'different' languages.

Doctors have their own 'language'. 'Golfers have their

own 'language'.

You get the idea.

If you really want to get through to somebody - you

must speak to them in their own language.

It can't be phony.

If you're not 'one' of them, they'll spot you from a

mile away.

Make no mistake.

It's your ability to crawl inside the heart - soul -

and mind of the prospect - and to communicate

directly to their emotions that makes you a great

salesperson.

It's just like method acting. You must know them so

well that you become them!

You crawl inside their skin.

You feel what they feel.

You think their thoughts.

This is the #1 reason you must know your prospects and

customers better than they know themselves.  You can

then use this knowledge to reach them in the most

emotionally powerful way to get them to do whatever

you want them to do.  This gives you the ultimate

power over them.